Alligator Strategies
Partnering with brands to build, optimize, and scale influencer and creator operations.
Build Your Creator Program (Setup & Handoff)
We build the entire creator program for you — then hand it off to your team.From sourcing creators and creating outreach systems to briefs, workflows, and tracking, we set up everything you need to run influencer and creator marketing in-house. Once the system is built, we transfer it to your team and stay available for support.
Full-Service Program Management (Done For You)
Turnkey creator program. Fully managed.We handle everything: sourcing creators, negotiating partnerships, managing deliverables, tracking performance, and scaling what works. You get a complete creator program without adding internal headcount.
Advisory & Consulting
Expert guidance to optimize and grow your creator efforts.We audit your existing program and provide strategic recommendations across pricing, negotiations, performance optimization, internal team training, hiring, and ongoing creator strategy.
About Me
I’ve spent 11+ years building and scaling influencer and creator programs, from leading creator strategy at Ridge to consulting for brands across DTC, outdoor, lifestyle, and consumer goods.My focus is simple: build systems, processes, and creator pipelines that help brands grow predictably and sustainably. I love turning messy or early-stage creator programs into organized, scalable engines that teams can run confidently in-house.
Brand Experience
I’ve helped brands like Ridge, Groove Life, and Echo Collectibles build and scale high-performing influencer and creator programs.With 11+ years in the creator space, I focus on systems, operations, and performance, helping teams run creator programs confidently in-house.
Ridge
Built and scaled Ridge’s influencer program over 3.5 years, developing a full creator engine responsible for consistent performance content and long-term partnerships.
Groove Life
Developed Groove Life’s creator program from the ground up — including sourcing, outreach systems, creator partnerships, and paid content that supported their performance marketing efforts.
Echo Collectibles
Sourced top golf creators and coordinated partnerships to promote product launches and supportted a key brand event.
Contact Us
Use the above form, or feel free to email me at [email protected]
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